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Ready to put an actionable plan in place to reconsider the new normal for 2018 sites? Here are nine non-negotiable specification (and two bonus tips) to the appliance on your site:
1. Fast Loading -- No one wants to the interval (and wait and wait) for your site to load. Design sites with efficient loading times for all users on all devices (even the ones with slower Internet network). You can use Pingdom or Pagespeed intuition by Google to check your website speed and see how you can improve.
2. Mobile Ready -- Basically everyone uses smart devices on a daily basis. Create an appealing, mobile-friendly design that your crowd can access whenever they want, wherever they roam.
3. Tracking Enabled -- Analytics matter - it’s the best way to regulate that your website is actually doing its job. The final design should include functionality to gauge key barometers such as traffic, goals, and alteration.
4. SEO Savvy -- Don’t underestimate the power of advance your site for both browsers and humans. Develop fascinating, readable content for your followers. For the search engines, regularly add all important on-page SEO tags and elements, including schema and XML sitemaps.
5. Enabled CMS -- We aren’t entirely done with the power of the written word just yet. Constantly publishing fresh, original content not only fascinates your crowd, but it can also deliver invaluable, long-term digital marketing strength. Include a back-end Content authority System in the design so the applicant can post and edit content as needed.
6. Conversion Optimized -- Have reorganization -centric client? Appliance tools for creating campaign landing pages into your design. These nominate pages can keep your readers moving through your site and direct them to schedule a consultation, request a product expression, and even make a purchase.
7. Email Marketing -- Yes, email marketing is still a thing - and a highly compelling thing at that. A site’s email capture forms should sync with the client’s email marketing system for logical access and network.
8. Social Media -- Never miss a convenience to advantage the power of social media. Consolidate all significant social media platforms within your design. Grant users to immediately access social media pages from the website right away broaden a brand’s reach and helps increase visibility and traffic.
9. Strong Security -- Never compromise on-site security. Every design should include fundamental security and privacy protocols, such as basic security checks, to protect client and user data.
This achieves the non-negotiable portion of our 2018 website design guidelines. However, there are two bonus tips to examine when creating a site:
10. Progressive Web Apps -- Savvy web designers, intrigued by the confusion apps have on mobile media platforms, have profitably associated the very best web and app features into a hybrid known as revolutionary Web Apps. Expect to see dynamic Web Apps out in full force throughout 2018. As a developer, consider including various features into your design such as sensation screens, push notifications, and animated page conversion to heighten overall UX.
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